Privacy Policy

Effective Date: April 1, 2026

Menendez Surfaces & Strategy LLC, d/b/a Built by Aleck

This Privacy Policy explains how Built by Aleck ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website at builtbyaleck.com or interact with us through forms, phone, text, or email.

1. Information We Collect

We collect personal information that you voluntarily provide to us, including:

  • Your name
  • Phone number
  • Email address
  • Project details or messages you include in contact or quote request forms

We do not purchase or obtain your information from third-party data brokers.

2. How We Use Your Information

We use the information you provide to:

  • Respond to your inquiries and provide quotes
  • Schedule and coordinate floor coating services
  • Send appointment confirmations and service updates
  • Follow up on your interest in our services via SMS, email, or phone
  • Improve our website and marketing efforts

3. SMS / Text Messaging

When you provide your phone number and consent to receive text messages, we may send you:

  • Appointment confirmations and reminders
  • Quote follow-ups
  • Service updates and scheduling information
  • Promotional offers related to our floor coating services

Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

Opt out: You can stop receiving text messages at any time by replying STOP to any message we send. You will receive a confirmation and no further messages.

Help: Reply HELP to any message for assistance, or contact us at jeriel.menendez@gmail.com.

No consent sharing: We do not sell, rent, or share your SMS consent or phone number with any third parties for their marketing purposes.

Not a condition of purchase: Consenting to receive SMS messages is not a condition of purchasing any of our services. You may opt out at any time without affecting your ability to do business with us.

4. Email Communications

If you provide your email address, we may send you service-related emails including quotes, appointment confirmations, and follow-ups. You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.

5. Cookies and Tracking

Our website is a static site with minimal tracking. We may use basic analytics to understand how visitors interact with our site (e.g., page views and traffic sources). We do not use invasive tracking cookies or sell any browsing data to third parties.

6. Third-Party Services

We use the following third-party services to operate our business:

  • LeadConnector / Go High Level — CRM, SMS messaging, email automation, and form handling
  • Netlify — website hosting and deployment

These services have their own privacy policies. We only share the minimum information necessary to provide our services to you.

7. Data Security

We take reasonable measures to protect the personal information you provide from unauthorized access, disclosure, or misuse. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

You have the right to:

  • Opt out of SMS messages by replying STOP
  • Unsubscribe from marketing emails
  • Request a copy of the personal information we have on file for you
  • Request that we delete your personal information

To make any of these requests, email us at jeriel.menendez@gmail.com.

9. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Built by Aleck

Menendez Surfaces & Strategy LLC

Foley, AL 36535

Email: jeriel.menendez@gmail.com

Website: builtbyaleck.com